If you want your business to grow using the print market or direct mail, you need to master the art of advertising in a sea of clutter. The best way to achieve this is by utilizing special printing capabilities in the market. Furthermore, customers remember direct mail more than they remember internet-based email campaigns. Some companies utilize the benefits of specialty printing services. These include the insurance, travel, and automotive industries.

Specialty Printing

Special printing is a better idea than traditional prints as it improves the print piece and direct mail a business sends to customers. Embossing/debossing, foil stamping, and UV coatings these materials help create perfect and stunning ads using the art of painting.

Paper Utilized by Specialty Printing Services

Our printing company offers you different types of paper options, such as heat-resistant paper and plastic. Other kinds of paperwork perfectly with specialty printing, but I suggest that you use a stock that is heavier than 80 pounds. You can ask our printing experts as to which paper would be best.

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Letterpress

You simply put the paper as in relief printing, where the picture and the text are raised. Printers use ink on the surface to transfer the text or the image on the paper. Printing from the moveable types was founded in China in 1041, and then, around four centuries later, it first started in Europe. China’s invention was undone by a scholar in Germany, Mainz Johannes Gutenberg. His invention allowed the process to use many pieces at once. It also allowed him to print books at an exceptional rate. Letterpress printing remained a primary printing method up until the 19th century, even though they later developed presses where they manufactured machines that were different from that of Gutenburg’s.

Now, many observers love letterpress printing for leaving a visual and tactile impression in the paper. Few people call this “debossed” even though this practice is very exclusive to the current printing of letterpress. It also communicates a handcrafted and elegant quality that no other printing method provides. Hoban cards are not hand-printed individually on a 1911 or 1902 Chandler and Price Letterpress platen. Every order utilizes its own photopolymer letterpress plate made using a digital file.

Foil Stamping

Foil stamping involves foil on materials and metallic print applications such as card, paper, and plastics using pressure and heat. Printers use it to make various textures’ such as holographic, glossy, matte, and metallic on the medium. The printing process is different from silk screening and pad printing and ideal for printing on a product with a dark-colored surface. It also involves the use of ink. Hence, the texture or color of the medium doesn’t affect the overall result.

This process of printing stamping foil came about around the 19th century and helped create products like book covers, presentation folders, business cards, save the date cards, wedding invitation ideas, holiday cards, scratch-off foil, etc.

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Engraving

Engraving is a printing technique that involves cuts in a metal plate, which forms the printed image and holds the ink. What way is better to magnetize the attention of busy consumers and then to give the dimension using embossing to your mail: indenting areas of paper or raising areas of paper?

With the help of a burin, the design is cut in an engraving plate. Bruin is an engraving tool, such as a fine chisel, along with a lozenge-shaped tip. Using bruin, printers make cuts in the metal with varying pressure at different angles. This represents the ink quantity the line will hold. That will create variations in darkness and width when printed. The engraving technique on metal hails from the classical era of decorating objects. However, engraving plates were common in 1430, Germany, for printing purposes. Another process, photoengraving, uses acid on a metal plate to produce an image, which is then printed.

Conclusion: Call Automation Graphics for Specialty Printing

Whether you want to create life-like photographs or attractive marketing materials, choosing the right print media is as important as selecting the right printer. Here at Automation graphics, we have solutions that include all printing photo paper using linen surface cover stock and foil card stock.

We possess a wide range of specialty inks and printing equipment, and our team is ready to get to work and create memorable printed materials for your business.

Contact us at (646) 205-3037 if you have any queries about our printing process or want to learn more about our printing solutions.