What are the necessary printed materials for corporate branding? Corporate branding refers to a company’s branding affairs and how it interacts with its consumers, clients, and competitors. It is how a brand represents itself to the inside (employees, staff, etc.) and outside (competitors, public, clients/ consumers, etc.). Almost all businesses use elements like symbols, logos, and slogans to represent their brand.

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But how can businesses take their brand’s colors, fonts, logo, and message to the people? Brand promotion seems easy until you get into the details. It requires printed marketing materials, and a reliable printing service provider like Automation Graphics can help.

Printed Materials Your Brand Needs for Marketing

Print marketing or physical media is one of the most effective marketing strategies that bring revenue and improve growth.

Pamphlets/ Brochures

Pamphlets offer an easy way to inform potential and existing customers about your business.

These printed marketing materials typically provide details regarding services and products. For example, you can design brochures to promote a new product you will launch soon or provide brief information about all your products/ services.

Pamphlets and brochures are excellent for attracting new customers as they allow plenty of room for creativity. You can use illustrations, different fonts, styles, and other elements to provide information in a formal manner.

Besides, brochures offer an opportunity to communicate with consumers directly. Businesses can also incorporate contact information and a call-to-action.

Signage

All kinds of signage, including in-store and outdoor signs, serve as a silent salesperson for your brand. When mounted indoors, way-finding signage helps improve the functionality of your business’s franchise.

Similarly, outdoor signage plays a significant role in brand-building. Ground-mounted and building-mounted signages attract public attention in foot traffic and motor traffic areas, respectively. These printed marketing tools reinforce your brand message and convey your ideas.

Besides providing businesses with an opportunity to communicate with customers, signage also offers a unique competitive advantage. These signs help a brand stand out from others in a public space.

Business Cards

Business cards are the key to an effective physical marketing channel.

While many brands overlook the role of business cards as a top printed material option, they’re great marketing tools that tell your brand’s story as concisely as possible. They help represent your brand’s forte and specialty so clients can understand what you’re offering.

Business cards contain necessary information such as title, contact numbers, and a business description. They are a simple yet effective tool for spreading the word during community gatherings, networking events, etc.

Banners/ Posters

Essentially, banners and posters are visibly huge signs that help businesses get their image to the front.

The size and visual appeal of these printed materials for corporate branding ensure that a brand addresses several potential customers at the same time. In other words, one banner or poster is enough to grab the attention of a vast crowd. However, these printed marketing materials do not necessarily provide information about services or products.

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Typically, banners and event sponsorships go hand in hand. It could include anything from a sports event to a rock concert. While banners work best for on-site promotions, companies can hand out or stick posters in traffic areas.

Although banners and posters directly promote an event, they also draw attention to the brand.

Printed Materials for Corporate Branding: Conclusion

In today’s age of digitalization, physical media is just as effective for corporate branding. Printed materials such as brochures, pamphlets, signage, business cards, banners, and posters continue to play a significant role in attracting new customers and building brand recognition.

That said, the quality of your printed materials is critical for great results. With over sixty years of experience, Automation Graphics is the best in the business. We provide excellent printing services to businesses throughout New York. You can contact us by email or call us at (646) 205-3037 to speak with an expert.

Automation Graphics
519 8th Avenue
3rd Floor
New York, NY 10018
(646) 205-3037