Tradeshows have grown to be one of the best locations for companies to see a significant increase in their customer base. They can also be one of the most competitive marketplaces out there. While the tradeshow sponsors do the hard work of getting people into the event itself, there are likely to be dozens of other companies that are vying for the same business you have in front of you. What can you do to ensure that the people walking by stop and talk to your team? It starts with having the right signage.

What Makes People Stop?

The biggest question to answer is that simple. What is going to help someone walking through a tradeshow to stop and look at what you have to offer? Of course, you have to get them to walk towards your booth in order to grab their attention. To do that, focus on your signage. Here are some tips to keep in mind as you work to develop your signage.

It’s not just about flash and bold lettering. One of the most common mistakes that people make today is having signs that are all meant for catching the eye. Every sign in the building is doing the same thing. Instead, offer something of interest. Ask a question in your signage? Pinpoint a problem area or pain point in your signage. “Is THIS happening to you?”

Make your quality stand out. In some cases, it is about the quantity of signs you have in place. However, having a dozen signs doesn’t mean you’ll get people in the door. However, having a true quality of signage can make a big different. Invest in good graphics, quality materials, and stand out designs.

Work with the pros. You do not have to design your own signs yourself. In fact, you will likely get better results if you work with a professional printer who can design your trade show products for you. Work with the team to create an impressive display based on the goals of the event. Then, watch it work for you!

When you work with a professional printer in New York City, you’ll learn more about the options available to you. You can design a marketing campaign that brings people to your booth and gets them talking to you. Take the time to work with our team before your next event arrives.

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