As a business, one of the biggest challenges you face is standing out from the competition. There are many ways you can do this including in the quality and type of service you offer, the overall experience your customer has or even your pricing. However, one way that you can always stand out is with your signage. Depending on the type of business you have, you may want to choose custom signage that helps to provide the right message at the right time.

How Frequently Do You Need Something New?

When it comes to creating exterior signage, choose hard, in-place signs whenever you are going to have the same image all of the time. For example, the name on the front of your building may be an important logo or name. You may not need to change that often. However, you can use exterior signage to communicate specials, important information, specific dates, or much more. When your message is changing or likely to change often, choose exterior signage.

Remember to Stand Out

When creating signage for your business, keep these tips in mind:

• Use lettering that can easily be seen from the street or from the traffic pattern that your customers take. You do not need something that is too large, but you also do not want to choose a sign that offers little detailing that’s hard to see.
• Keep your message straight to the point and simple. These exterior signs are not the place for things like details. You want to use this signage to provide a very specific goal to your reader. What do you want them to do? Tell them now.
• Use color. Use graphics. To stand out, you’ll want to ensure that your signage really does have something interesting to offer. The statement you make here is important, but so is the color, style of lettering, and even the location you place it in.

In addition to these factors, you also want to choose signage that really does last. Quality matters. If you purchase inexpensive products and the signs are damaged within a few days, that looks bad to your customers. And, you may need a specific size, shape, or style that fits your location. Do not overlook the value of creating a custom sign that really does fit your business.

Work with an area expert printer to ensure you get the details just right.

Give our NYC printer a call today at 646-205-3037.