Commercial Printing: An Overview
Do you need an overview on commercial printing? It’s impossible to think of the business world flourishing without the help of commercial printing. Commercial printing plays a vital role in helping businesses market different products and services. This type of printing functions on a large scale and involves printing materials such as business cards, brochures, leaflets, postcards, sale signs, menus, T-shirts, notepads, catalogs, and newsletters.
In commercial printing, you’ll come across different printing methods. In that case, you have to choose a suitable method as per your requirements. The printing team makes a decision according to the required product and desired quality. At the same time, choosing a professional printing company for business marketing tools is essential. This means choosing one that excels in commercial printing. Read further below and learn more about commercial printing.
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Types of Commercial Printing
1. Digital Printing
Digital printing is the most modern printing method of all the others. This type of printing method is perfect for getting faster prints in a limited time. Digital printing also helps produce high-quality prints with an amazing color definition. This makes it ideal for printing out items like brochures, leaflets, and signs with an eye-catching effect.
The best way to get high-quality prints via digital printing is to come up with a proper design. We don’t just mean an aesthetically pleasing one, but it allows the printing team to operate properly. In this scenario, only a digital professional can achieve the exact print you want. If you want to get prints of letters, labels, banners, or any other customized products, digital printing is ideal.
2. LED UV Printing
If you want super high-quality prints, try out LED UV printing. This method creates prints under UV lights curing-dying process. This produces end materials with a high sharp color definition. Using such a technique leaves a pretty good impression on businesses as it an eco-friendly technique that doesn’t use much power and eradicates CO2 emissions.
The LED UV printing method makes it easy to get superior quality printed materials. Items such as magazines, leaflets, brochures, handbooks, and many other high-end items are perfect for this type of method. The look of the prints has a unique appeal that enhances your brand image. Consumers will be able to tell you’re your brand has put in a lot of effort in getting the right kind of prints and wants to showcase their products and services professionally.
3. Offset Lithography Printing
Offset lithography is one of the most common types of printing methods that just about every printing company uses. Using this method, printing companies can make a large number of prints from the original in a short time without compromising on quality. This method involves inking a plate, and then the image is offset from the inked plate to a rubber blanket. In the final step, the rubber blanket sticks to the surface for printing. This printing method allows you to get prints on a flat surface from paper to plastic. As a result, you can choose from a large variety.
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Since businesses often require a large number of prints, most printing companies use large rolls of paper. They attach the rolls to printing units and get great prints. This form of printing takes more time than other methods, and you may find it more costly, but you will definitely get awesome quality. You should opt for this method if you want products such as stationery, newspapers, posters, and books.
4. Large Format Printing
Large format printing is the best way to print on any type of material. This type of commercial printing is perfect for printing large items such as pop-up displays, billboards, floor graphics, wallpaper, signage, vinyl banners, and many other large items. This printing method involves heavy equipment and professional techniques to get the right prints. Professionals help operate the machinery properly.
Large format prints are the best way for your business to garner attention from potential customers. You can showcase these prints on high-rise buildings or any other higher surface. You could also get ones that stand, allowing plenty of applications to grab consumers’ attention. This printing method will surely help create an eye-catching feature of the message you want to get out to the public. Such a benefit makes it one of the best marketing tools. You definitely can’t miss out on this!
Commercial Printing Takeaway: Consult with an Experienced Print Shop
Now that you’re aware of the purpose of commercial printing and the different methods to achieve some high-quality prints, it’s time you find the best commercial printing company around you. The best printing company is one that can print any and everything you need offering you a variety of printing methods.
For the best printing quality of your business needs, get in touch with Automation Graphics, as we’re the best NYC has to offer you when it comes to commercial printing.