If you can sketch beautiful drawings, you may be interested in marketing your artwork. While submitting your work to art directors is a good idea, turning them into greeting cards is an even better idea.

Greeting cards make a nice canvas for your drawings. In addition, they are items that people buy on a regular basis. This article offers useful tips for budding artists interested in launching their greeting card production business.

What kind of art to choose

Generally speaking, you should reproduce your best work on your greeting cards. However, it should be remembered that greeting cards are designed for specific occasions like birthdays, anniversaries, and New Year etc. It is therefore important that you choose drawings that are appropriate for these special occasions. For example, you can select a red theme for Christmas and a balloon theme for a birthday.

Choose standard sizes

Your cards should fit into envelopes of standard sizes. This is very important because if your cards are of standard sizes, packaging and selling them is easier. They will also fit into most card rack sizes. This allows stores to display them in their racks. Typical card sizes include 4 x 6 inches, 4.25 x 5.5 inches, and 5 x 7 inches.

Hire a good printing company for greeting cards

If you are interested in the mass production of cards, printing them at home probably isn’t practical. In this case, you need to find a printing company for greeting cards.

Formatting your art

Different printers have different criteria and specifics for printing. Need help with formatting? A good printing company can help.

Scanning

Scan your artwork at a resolution of at least 300 dpi. If you enlarge your art, it may look grainy when you reproduce it. If your work is small in size, scan it at a much higher resolution. This will make its size larger. Scan the images into a photo editing program like Photoshop.

After scanning the image, you will probably want to do some digital touch-ups. For example, you may want to adjust the brightness or contrast. You can easily do these things in a photo editing program like Photoshop. You also need to check the color format of the image. Some printers demand that the file should be in CMYK. Others prefer RGB format.

If you have a natural flair for drawing, you can turn that into a business. Our printing company for greeting cards can help you get into this lucrative business. Contact us to learn more about the options we offer.