Perhaps you’ve heard of drip email campaigns, instances in which someone signs up for information about a product or service and receives emails or newsletters electronically for them. The goal of these electronic versions is to get people back to a website to make a purchase. They are highly effective. A big mistake is believing this type of marketing is only good for online marketing. Drip direct mail campaigns can be highly effective as well. How do they work? Why should you care about them?

Why Does Drip Campaigning Work?

Today’s consumer has thousands of choices in front of them for any particular need. No matter what type of business you run, chances are there is a competitor available to help meet your customers’ needs as well. With drip marketing, the goal is not just to sell something to that person, but also to build a relationship with them and, over time, to get them to know you, trust you, and want to do business with you when they are ready to buy. That’s a key part of the process – most consumers need to think about a purchase numerous times before they decide to buy.
By sending drip direct mail to your customers, those who are interested in what you have to offer but may not be ready to buy, or those that are looking for more information, you gain several advantages:

• You build brand recognition with the customer. They get to know you. When they need a service or product you offer, they remember you and contact you directly.
• Direct mail campaigns can help you to grow your consumer base without a pushy sales message. This type of sales message tends to put people off and often leads them to not wanting to work with a company.
• They are very versatile. You can use them to welcome someone, to onboard a new client, to get confirmation of a purchase or agreement, to engage with your reader, or to offer new opportunities.

Drip direct mail campaigns can be highly effective and should be a part of just about any marketing campaign. They can also be highly affordable ways to market. They can work with any type of message and work to build both a local business as well as an online website.

The place to start is by giving us a call at 646-205-3037 as your best printer in New York City.