Welcome to Best Printing NYC – Automation Graphics.

We are a full service printing company providing high quality digital and offset printing, copying, desktop publishing, graphic design, and promotional products. We also offer a wide array of office supply products and cutting edge office organization solutions.

We Guarantee you the highest customer experience and the lowest prices. We are your full service printer for any job you have. No job is too big or too small. See our Commercial printing page for an overview of the many types of printing we do. We are simply the best printer in NYC. Call today for a quote or any other questions you may have. Once you work with us you will never want to use another printer. We’ve been in this business since 1956. We have the experience that no other printer in NYC can match.

We specialize in fast, custom, short run, on-demand digital printing solutions including large format and wide format poster and banner printing, and Commercial Offset Printing. When compared to our competition, we print faster, cheaper and better!

We can print on demand digital printing for any job, large or small. We print traditional offset printing for large run jobs or oversized printing.

We have extensive experience in corporate printing including annual reports and multiple materials for business and corporate events.

We have significant experience in working with small businesses to find printing solutions that are affordable, fast and effective. We proved custom printing solutions that meet any size company and any budget.

With over 50 years experience, no matter what your concerns we have most likely experienced similar client request in the past. We have the experience to make sure all of our jobs go well without any unexpected delays or errors. In addition, we have kept up with changing technology. Being a successful company for so long has enabled us to reinvest profits into upgrades in our machinery and technology throughout the years and kept us at the forefront of digital printing technology. Believe us, technology has improved rapidly in the printing industry and we have been the leaders in early adaptation of new machines. Money well spent in our opinion!

With our advance printers we are able to provide short run digital printing in no time. We can fulfill any size job, budget and timeframe. This includes banners, large format prints, posters, brochures, bi-fold & tri-fold, black and white copies, color copies, invitations and just about any other jobs you can think of.

We are also able to meet any requirement for long run offset printing. We can print large quantities of anything, annual reports, catalogs, posters, mailings, postcards, booklets, and any other type of mass printed materials. No job is too big. We will deliver your job on time and for an affordable price. It’s no wonder we have been printing for large corporations and investment banks for over 50 years.

Call our knowledgeable staff today to get started with the best printing in NYC. We have the experience to answer all of your questions, match all of your concerns and facilitate your job start to finish.

Category Archives: Marketing in print

The Impact of Color in Print Marketing

Let’s explore the impact of color in print marketing and provide some tips on how to effectively use color in your marketing materials. Color plays a crucial role in print marketing, influencing how consumers perceive and interact with printed materials. The strategic use of color can enhance brand recognition, evoke emotions, and drive consumer behavior.

Color in Print Marketing NYC

The Psychology of Color

Understanding the psychology of color is essential for creating effective print marketing materials. Different colors can evoke different emotions and responses from consumers:

Red

Red is a powerful color that can evoke strong emotions such as excitement, passion, and urgency. It is often used in marketing to grab attention and encourage action, making it ideal for call-to-action buttons and sale advertisements.

Blue

Blue is associated with trust, reliability, and calmness. It is commonly used by financial institutions and healthcare providers to convey a sense of security and professionalism. Blue can also create a calming effect, making it suitable for corporate branding.

Yellow

Yellow is an optimistic and cheerful color that can evoke feelings of happiness and warmth. It is often used in marketing to attract attention and stimulate positive emotions. However, it should be used sparingly as it can be overwhelming if overused.

Green

Green symbolizes growth, health, and tranquility. It is commonly associated with nature and eco-friendliness. Green is an excellent choice for brands promoting sustainability or wellness products.

Using Color to Enhance Brand Recognition

Consistent use of brand colors across all marketing materials helps enhance brand recognition and build a strong visual identity. Here are some tips for using color to reinforce your brand:

Create a Color Palette

Develop a color palette that includes your primary brand colors as well as complementary secondary colors. This palette should be used consistently across all printed materials, from business cards to brochures and posters.

Maintain Color Consistency

Ensure that your brand colors are reproduced accurately across different print materials. Work with professional printers who can match your colors precisely, maintaining consistency in your marketing materials.

Color Contrast and Readability

Using color contrast effectively can enhance the readability and visual appeal of your print marketing materials. Here are some tips for achieving optimal color contrast:

Text and Background

Ensure that there is sufficient contrast between text and background colors to make the text easily readable. Dark text on a light background or light text on a dark background works best for readability.

Accent Colors

Use accent colors to highlight important information or call-to-action elements. This can help draw attention to specific areas of your print materials and guide the reader’s eye to key messages.

Testing and Proofing Colors

Before finalizing your print materials, it’s important to test and proof your colors to ensure they appear as intended:

Print Proofs

Request print proofs from your printer to check how the colors will appear on the final product. This allows you to make any necessary adjustments before the full print run.

Color Calibration

Ensure that your monitor is color calibrated to match the printer’s output. This helps in accurately predicting how the colors will look when printed.

Color in Print Marketing: Conclusion

Color is a powerful tool in print marketing that can significantly impact consumer perception and behavior. By understanding the psychology of color, maintaining brand color consistency, ensuring readability through effective contrast, and testing colors before printing, you can create impactful marketing materials that resonate with your audience.

For professional printing services and expert advice on using color in your print marketing, contact Automation Graphics.

Automation Graphics Inc.
519 8th Avenue 3rd Floor
New York, NY 10018
(646) 205-3037

Engage Your Customers Physically Through Printed Promotional Materials!

Everybody is focused on the Internet these days. From marketers to sellers and consumers themselves, there is more and more attention towards the Web, and this has created entire new industry segments. It’s important to keep your eyes on the more traditional methods though, as losing track of them can be disastrous in the long run. It’s true that the Internet is great for promoting your business, but there is still a lot of potential to be realized in physical marketing, and printed media is one of the best ways to get noticed.

Flyers and Brochures

Customer engagement You’ve probably seen a good deal of flyers and small brochures on your way to work and back as recently as today, and this type of advertising is not going to lose its popularity anytime soon. As long as you do it in a tasteful and calculated way, promoting your business through small handouts can be a great way to get people to notice you. The most important consideration to make is that you should not be too annoying.

Custom Business Cards

Customer engagementNothing says that you’re confident in your business better than your own custom-made business card, and they can be surprisingly affordable nowadays too. You’ll be amazed at the variety of options you’ll have for the paper, printing style, and even the shape of the card – people have recently started to sort of reinvent this classic promotional tool and we’ve seen some great implementations. Nobody is stopping you from trying out a crazy idea of your own either!

Posters

Customer engagementA good poster is something that can always draw a lot of attention to the right spot, and this particular promotional tool will probably never go out of fashion. As long as there are blank walls around us, people will want to use them for promotion, and it seems like a majority of those walking down your average street enjoy taking a glance at the new posters around them too.

No matter what kind of promotional materials you’re going to use to get your business out there, it’s critical that they are printed by a company that understands this business on a deep level. Let us show you how working with the best printer in NYC can help you see amazing results from your campaigns, and what you might have been missing out on by working with low-grade printers so far. The difference is a phone call away!

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.