When creating marketing materials for your next campaign, you may be wondering what is going to happen when you slide that letter or professionally designed flyer into an envelope to mail. Will people even open it? Will they ever see what you are offering to them? It may be hard to image, but you can transform the effectiveness of your next marketing campaign by investing in the right type and even color of envelope. There are several key things to keep in mind before you invest in full color envelopes or other types of products.

Should Color Be a Consideration?

Colored envelopes can work well in some cases. You do not want your marketing materials to seem too gimmicky. That is a common problem when using an envelope like this especially if it is brightly colored. When you work with your print shop in New York City, you will be able to get a better idea if your marketing material is best suited for colored envelopes. Here are a few things to keep in mind:

• • Use colors that make sense for your brand. If your brand uses specific colors – especially if your brand is known for those colors – using that color on your envelopes makes sense.
  • In some cases, color is less important than quality. It is a good idea to consider a higher quality of envelope in the item you are sending is high value or important. Skip the color and focus on the quality.
  • Use color for the right reason. If your marketing material is about a sale or a big event, color helps to create the right level of urgency. Be sure the color you use communicates the right message.

When choosing a color for envelopes, consider the value it will offer to the marketing campaign. If you believe that your envelope will not be opened without some type of attention grabbing component, work with your printer to design a flyer or insert that does not need to be placed in an envelope. And, if you do use them, be sure you give people a reason to open them with a printed message on the front. Ultimately, color just is not enough.

Work with a top quality printing company in New York City to get the results you are looking for. You’ll find this is the best way to get the results you want every time.

We offer the latest printing methods. Contact us at 646-205-3037 to schedule a meeting.