What are the best printed brochure options? Brochures and flyers are effective for creating a strong message to your customers about your business. You can share any information about products and services with the customers. With the help of brochures and flyers, you can share your business information with less text and more attractive visuals. An engaging and well designed brochure increases your leads and boosts revenue. Furthermore, you can easily distribute brochures and flyers to your target audience. These marketing tools can carry huge information and engage the readers.

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Scholarworks suggest that 34% of students consider brochures more appealing than emails. Thus, brochures are a good investment to improve customer relationships and boost brand awareness. Furthermore, you can choose from a wide range of styles, designs, and color palates to make your campaign more profitable and promote a brand.

According to Format and Layout

Here are some commonly printed brochures according to format and layout:

1.     Gate Fold

Businesses use this brochure type for high-end marketing because the paper quality is durable. The notable benefit of using this brochure is that they are inward folding. This makes this option compact and easy to carry. These brochures have eight panels, giving brands more space to include content. This means that you can include details about more products and services.

Gate fold brochures are also referred to as Window Fold. The center panel divides into two half to create side panels. The standard size of this brochure is 8.5” x 11”. These brochures work well with graphic heavy designs, single product presentations, and creative designs. You can include a wide range of visuals such as landscape images and architectural layouts because of the huge space.

2.     Bi-Fold

These brochures are common for corporate use. It contains four panels with two folds, which include a front cover, a back cover, and two internal panels. You can strategically distribute your company’s or product information on these panels. Also, you can include an optional section in this brochure type. This extended version of the voucher is a booklet. Since it contains multiple pages, it looks like a magazine.

Bi-fold or half-fold brochures are made from a single sheet of paper. Since they are foldable, you get four sections to place your visuals and texts. The size of these brochures is 8.5” x 11” when folded. These brochures are perfect for city maps, simple product presentations, and pricing sheets. Furthermore, companies can include photos, specs, and details about their content.

3.     Tri-Fold

Tri-fold brochures are also popular options and contain more space than bi-fold. These brochures contain six panels so you can include more information for your target audience. Small and large businesses use these brochures for multiple uses.

In this brochure, the printing company will divide a single piece of paper into three sections including outside, inside, and a zipped section. The standard size of this brochure is 8.5” x 11”. Furthermore, you can use other sizes as well such as 11” x 25.5”, 11” x 17”, and 8.5” x 14”. This is a perfect type of brochure for businesses who want to include more information in a limited space.

4.     Flyers or Leaflets

Leaflets or flyers have a single page and don’t contain folded structure. Although they are brochure types, they don’t look like one. Brochures help to target a wide range of audiences. If you want to include this printed brochure in your promotional campaign, you have to create a unique and engaging design. An eye catching flyer generates more revenue by attracting more audiences.

For small scale, you can use A4 size leaflets and flyers. This is the standard size and is easy to carry. You can hand these brochures to the target audience and slide them into popular magazines and newspapers as well. These are one of the cheapest print options and still grab more audiences.

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5.     Z-Fold

These brochures fold in Z-shape and feature more information than a flyer and bi-fold brochures. You can easily carry these brochures and hand them over to the target audience. These brochures are suitable for technical specifications and user guides.

You can also refer to this option as a three panel zigzag fold. This brochure creates six equal panels and uses two parallel folds. Since you can fold this brochure in Z letter shape, they create extravagant appeal. It looks like an accordion, a musical instrument. If you use this six panel brochure, you will get huge space to share detailed information about your business.

Printed Brochure Options: Conclusion

The above common brochure options are perfect to share business information with the targeted audience. If you find any of these options impressive, you can consider them for your next campaign. However, using these panels effectively requires some creative skills. So, take some time and create a perfect design for these brochures.

Do you want to create a printed brochure to share your business information and engage more audience? If yes, then contact one of the best and most experienced printing agencies in New York. Automation Graphics provides a wide range of printing services to small and large businesses.

If you want to learn more about our printing services, give us a call at 646-205-3037.