Every business big or small has to commercialize new services and products they offer because, without promotion, there won’t be any sales or growth. If you are planning to host a big event or have just started a new business, you need to use proper materials for promotion. This is where commercial printing comes into the picture. You will need to acquire the services of commercial printing whenever you plan on promoting something on a large scale. Read this article to know more about commercial printing.

What is Commercial Printing?

Commercial printing is a process that involves printing out a large variety of products such as posters, books, magazines, newsletters, catalogues, and much more. In this printing process, the artwork is transferred onto a piece of paper or card, which is done via proper commercial printers.  Commercial printing helps you to create a professional piece by supporting activities such as marketing, advertising, retail, and publishing, which in turn leaves a good impression on you or your respective service.

Types of Commercial Printing

There are many different types of commercial printing that you can use for your business or events. Go through the list below and learn how each type of commercial printing works.

1.     Digital Printing

Digital printing is one of the most common types of commercial printing. If you use this technique, you will enjoy the perks of low costs with high quality. Digital printing will help you achieve high-quality items with full-color printing. You gain a large number of prints in a short period of time.  Hence, digital printing is able to match the speed of offset printing, which gives you a production of larger prints at a much lower price. You can use digital printing for printing out banners, letters, slogans, magazines, and any other product that is in need of high production and quality.

2.     Offset Lithography

Offset lithography is one of the best processes to use if you want to attain high volume production. Prints are made using metal plates, which include the images; these metal plates are transferred on to rollers or rubber blankets that print the media in the end. You can easily use thick or flat-surfaced media such as wood, cloth, and canvas in this process as the flexibility of the rubber blankets enables you to achieve prints of such rough-surfaced media. These printing machines include rolls of paper that will help you to gain large high-quality prints.

There are two categories that come under offset printing: One is web offset printing, and the other is sheet-fed offset printing.  Both of these techniques allow you to receive high-quality prints and are in common use nowadays prints and are in common use nowadays.

3.     Flexography

Flexographic printing is another type of commercial printing you can use for packaging or uneven surfaces. In this process, the inked rubber plate includes the printing image and helps you transfer it on to the printing surface. If you use flexography printing, you will be able to receive high-quality prints due to the fact that flexographic printing is best known for its quick-drying and high speed of production. The best part about this method is that it can print on various types of materials such as cellophane, metals, plastic, and any other type of material. Flexographic printing provides many advantages to your business and production, such as low costs, high speed, less maintenance of equipment, and its versatility of different inks. Flexography is best for printing out textiles, wallpapers, newspapers, business forms, and much more.

4.     LED UV

LED UV technology is one of the most high-demanded and popular printing methods businesses use for commercial printing. The popularity and demand are due to its high print quality. High quality is received with the help of the curing method and because anti-set off powder spray isn’t used. If you and your business want to work towards an eco-friendly environment, then it is advisable that you use LED UV technology as it doesn’t use any drying heat, and its run time is practically low. Hence, there is less energy consumption . You can use LED UV printing for printing out posters, handbooks, brochures, magazines, leaflets, newsletters, and much more.

5.     Large Format

Large format printing, also known as wide-format printing, involves printing out large images that get everyone’s attention. You should use this type of commercial printing if you want to gain attention towards your service or product. Large format printing can assure you with large printed materials such as huge posters or banners you usually see on the walls of main commercialized areas. Large format printing also provides you with many benefits. You are given the freedom of creating custom-made posters or logos, you can print out double-sided banners, and the printer waterproofs all the posters, so you don’t have to worry about your poster getting damaged during heavy rainfall or a storm. You can use format printing for billboards, banners, wallpapers, laminating, pop-up displays, and exhibition graphics.

Conclusion

You can use any type of commercial printing that we have mentioned above; however, the quality of the machine is also very important. So if you want to avoid any issues that could disadvantage the quality and appearance of your printing material, contact us, and we will help you achieve the right type of commercial printing, which will benefit you and your business.